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Data Science Ideas Portal
Created by Richard Potter
Created on Jan 18, 2022

Auto-segmentation based on user's interest/affinities

As a customer using the ODP, I want to auto-segment users, so that I can target a segment with personalized recommendations.

  • Description - Rather than manually creating segments in a Boolean segmentation interface, this new feature would actually auto-segment users based on their browsing interest and affinities. It would be used mostly for targeting and personalization.

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